Free 4-day Live Marketing Challenge for Therapists

Lets Get You More Private-Pay Clients

In four days, we’re getting out of “I should probably market my practice…” mode and we're actually doing it!
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Together, we’ll work through my CORE FOUR areas of a private-pay marketing strategy that actually gets you noticed, remembered, referred to, and booked:
​Your niche. Your visibility. Your brand. Your relationships.

And you'll have support every step of the way.

November 3–6, 2026
​Tuesday–Friday at 11 AM MST
10 AM PST | 1 PM EST
​FREE to join + replays included

Four Days. Four Core Parts of Your Marketing. One Goal:

More private-pay clients.

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You don’t need another six months of marketing podcasts, saved Instagram posts, free trainings, or half-finished Google Docs titled “content ideas.”

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You probably already know enough to get started. But right now, it still feels like you’re throwing spaghetti at the wall.

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And meanwhile?

Your caseload still isn’t where you want it to be.

Private-pay inquiries feel unpredictable.

And your marketing feels like one more job sitting on top of an already-full plate.

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You need to know how to stand out in a way that actually sounds like you - without hustling to get there.

And you need to know how to build real relationships that lead to real referrals.

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That’s exactly what we’re going to work on.

Each day, I'll teach you one piece of the strategy, and then give you a specific task to put it into action that day, in under 30 minutes.

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Because we're not creating another folder full of resources you swear you'll come back to eventually.

We're actually doing the work and getting you results.

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DAY 1: Your NICHE

Get crystal clear on who you're trying to attract.

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We'll clarify your niche so you can communicate who you help, what they're struggling with, and why your approach is different.

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You'll leave Day 1 knowing exactly who your marketing needs to speak to and with clearer language to start doing it.

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DAY 2: Your VISIBILITY

Rank higher on Google - where Private Pay Clients are looking.

You can be an incredible therapist with a beautiful website and a perfectly written Psychology Today profile...But if people can't find you, none of it matters.

We'll create a visibility strategy for Google that doesn't require you to be everywhere all at once.

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DAY 3: Your BRANDING

Give people a reason to remember YOU.

Your brand is so much more than your logo, fonts, and Canva color palette.

It's the feeling someone gets when they land on your website. It's what makes the right client think, "Oh. This therapist gets me!"

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Learn how to get over the fear of being seen - and how to create content that is ethical and authentic to you.

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DAY 4: Your RELATIONSHIPS

Turn connection into referrals.

People refer to people they know, trust, and remember.

On our final day, we're focusing on creating genuine relationships with referral partners so you're not sitting around waiting for your next call.

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You'll create a simple relationship-building strategy you can continue using long after the challenge ends.

Bonus: Join a club of like-minded therapists.

When you join the challenge, you'll also get access to my private community for modern therapists going through it alongside you.

This is where the challenge gets REALLY good. You'll have a whole group of supporters cheering you on during the whole process.

As you work through each day's exercise, you'll have a space to:

- Ask me + the group questions when you're stuck or want feedback.

- Share your daily work and get support as you implement it.

- Celebrate your wins: including those first inquiries and private-pay inquiries.

- Connect with other therapists who actually understand what it's like to build a practice.

- Stay accountable so you don't watch Day 1 and disappear into the abyss. 😅

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I don't just want you to finish this challenge with just more knowledge about marketing...

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I want you to get private-pay clients from it.

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That's the whole point!!

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Oh, and did I mention I'm giving away The Lab for FREE? 👀

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Yep.

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I'm giving ONE LUCKY THERAPIST FREE access to The Private Practice Lab, my 3-month marketing program and community for therapists.

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Here's how to qualify:

Attend all four trainings LIVE + complete each day's challenge task.

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That's it.

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Show up. Do the work. Put your practice out there.

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At the end of the challenge, one eligible therapist will win their spot inside The Lab completely FREE.

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And there will be additional live-attendee bonuses along the way, because I want to make showing up live worth rearranging your schedule for.

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Replays will absolutely be available if you can't make it.

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But you're gonna want to be there. 😉

Yes, you can have a full private-pay practice that you truly love the sh*t out of.

AND-
You don't need to be doing all the things.
You don't need to go viral.
You don't need to wonder if you should lower your fee every time your caseload gets a little quiet.

And you definitely don't need to turn yourself into some polished internet-bro-marketing version of a therapist that doesn't feel like you.

You need to become easier for the right people to find, trust, and book with you.

Join me November 3–6

11 AM MST | 10 AM PST | 1 PM EST

Four live trainings.
Four implementation tasks.
Private community access.
Q&As + support along the way.
Replays included.
Live-attendee bonuses.
​ And one FREE spot inside The Private Practice Lab.

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Let's get you some private-pay clients.